Breakfast Racing Team

I founded a bike racing team in 2021.

Breakfast Racing Team is currently made up of 54 members who identify as women trans femme or non-binary in the greater Seattle area. We are a 501C7 Non-Profit within the state of Washington.

My Role

As Founder & Creative Director, I led the team and its socials with an emphasis on Art Direction and community engagement.

  • Designed & maintained team brand and its growth over 5 years time

  • Crafted IG social posts from scratch

  • Designed all team racing garments, water bottles, team tent

  • Designed hard goods for fundraising β€” supporter t-shirts, socks

  • Crafted a sub-brand for the Racer Support Fund to enable the team to fundraise and give back to the community.

Type of Work

Branding & Logo Design

Creative Direction

Garment Design

Social Engagement

2022 Kit

Moodboard for Eliel Company

Winning Concept

2023 Kit

Kit Proposal for Sportful

  • Syrup-y swirls

  • No direct reference to breakfast foods

  • Hi-Vis logo using key lime overlayed on pattern

  • Emphasis on swirls and deliberate color blocking

  • Deep burgundy is primary color

  • Sunset vibes

Winning Concept

Merch

Bottles and supporter t-shirts were in collaboration with Seattle-based designer Lauren Lo.

Racer Support Fund

The Breakfast Racer Support Fund offers monetary support to women trans femme and nonbinary bike racers within the broader PNW.

By submitting a request for funding, racers can ask for money for race registration, various memberships & fees, and transportation.

Since Breakfast RSF was mainly a social media effort when it launched, I designed a sub-brand for the fund to make it stand out as hard goods (spoke cards, postcards, and posters at bike shops).

Boston Harbor Circuit Race

Breakfast put on their very first road race in 2024, lovingly named Breakfast at Boston Harbor.

The race needed a lot of social media attention to garner attendance, so a sub-brand was made to advertise!